There is hardly any need to tell more about the country’s famous dairy product brand Amul (AMUL). Milk is needed for morning tea or you should have butter butter (breakfast) on breakfast. For this, the same name comes first in the mind is Amul. Amul became the number one dairy product company in the country with its best product quality. Its daily income is more than 90 crore rupees. Let us tell you that today is Amul’s 74th Annual Day. That’s why today we are telling you about 9 interesting things related to it …
74 years ago this man started Amul, now earns 90 crores daily!
(1) Today is Amul’s 74th Annual Day. The company started business in 1945-46. It started with the Bombay Milk Scheme. The foundation of the cooperative scheme was laid by Sardar Vallabhbhai Patel. After that it was registered on 14 December 1946 as a cooperative society.
(2) Initially the company had a capacity of 250 liters per day. At present, Amul Company has a total of 7.64 lakh members. The company collects 3.3 million liters of milk daily. The company has a daily handling capacity of 50 lakh liters. The company has 1.2 percent share in milk production all over the world.
(3) How Amul started- Varghese Kurien started it to make the country self-sufficient in milk production as well as to improve the condition of farmers. Kurien is also called the ‘Milkman of India’. At a time when there was a shortage of milk in India, the work started to make India self-sufficient in milk production under the leadership of Kurien.
He started the Kheda District Cooperative Society in association with Tribhuvan Bhai Patel. In the year 1949, he established the Dairy Cooperative Association by making two villages a member in Gujarat. Kurien was the first person in the world to manufacture powder from buffalo milk. Earlier, powder was made from cow’s milk.
(4) On the success of Amul, the then Prime Minister Lal Bahadur Shastri formed the National Milk Development Board (NDDB) to spread the Amul model elsewhere and was made the chairman of the board. NDDB started ‘Operation Flood’ in 1970 making India the largest milk producing country in the world. Kurien served as the chairman of NDDB for 33 years from 1965 to 1998. He was the head of the Gujarat Co-operative Milk Marketing Federation Limited from 1973 to 2006 and President of the Institute of Rural Management from 1979 to 2006.
(5) Amul Butter-started in the year 1956. But many other brands of the country were also competing with Amul. The original was getting a tough fight with a company called Poulsen Girl. According to media reports, Amul devised a new way to promote butter and asked an advertisement making agency, Advertising and Sales Promotion (ASP), to produce a musket of Amul.
While making this, special care was taken that women should like this advertisement. Just then what was the company selected a girl for this new advertisement and on seeing this, Amul girl started liking people, which directly increased the demand for the product.
(6) Guinness World Record includes Amul-Amul’s “Utterly Butterly campaign” was the highest running advertisement and was also included in the Guinness World Record because the company believes that it is a very straightforward, easy, one Is a company with new thinking and providing a bit of product to its customers.
No major actor has ever been included in Amul’s advertisement. Amul’s success was on his thinking and marketing in which he made products where the people of the country realized that if we produce milk butter in our homes too, then it will not be cheaper than us. People had a belief in them that if it is coming out of the homes of farmers like us and it is available in the market then it cannot be a wrong thing.
(7) AMUL is the market leader- Amul’s butter is the market leader in the country. It has a total market share of 85 percent. At the same time, in case of pouch milk, the market share is 25 percent. Apart from this, Amul has a market share of 80 percent in the cheese segment. At the same time, Amul has a 40 percent market share in the ice cream segment.
(8) Amul’s annual earnings- Amul’s annual turnover i.e. Rs 11,668 crore in 2016. At the same time, it increased to Rs 20,733 crore in 2017. It reached Rs 29,225 crore in the year 2018. Now talking about the year 2019, the earning has increased to Rs 32,960 crore.
(9) Amul’s profits- Amul works as a cooperative institution. That is why not much work is done about profits. Amul’s profit in the year 2018 was Rs 49 crore. Which has increased to Rs 53 crore in the year 2019.