Now, we look at the reason why you can choose Search Engine Traffic over Social Media Traffic.
#1 Most of the People Look for Business on Search Engine
You can see about your own habits. Whenever you are looking for something like which is the best mobile company. To find this information where do you go first? I sure you will go to search engine like Google, Yahoo, Bing, Ask, AOL, Blekko, or one of the many other options available. This means that if you want to get discovered, you will want to rank well for your target keywords.
#2 Get Information about what People are Searching For
When we say about the search engine, you have a lot of great tools to use in your research of what people are searching for. For example, Google AdWords Keyword Tool is a great start in this process. For example, you can do research on which keyword is people searching more “mobile” or “smartphone” or “phone”. So according to it, you can do SEO for your business.
#3 Buy Sponsored Links Section of Google
In organic search results, you can’t make your business on to the top. you can always buy your way into the sponsored links section of Google using Google AdWords. The benefits of paid search listings are that you can customize your appearance in search results.
How Search Engine Marketing Helps Social
Right usage of the keyword is important in social media. For example, if you want to know what to include in your Twitter profile’s bio, you can use Wefollow to see what keywords people tag themselves with. So you can’t find the specifics on how many people search for particular keywords on social media, you need to use different tools to get a good idea.
You can do On-Site Optimization for Social Media Traffic
Here on-site means on your own website, you can take the same theory for title tags, image alt tags, meta descriptions, and so forth to better optimize your social media profiles for search. For example, you can optimize Google+ for search.
All the social media profiles have some elements that we can customizable, for example, your profile’s name, description, or image that can be better for search optimization. You can use tools like Google Chrome’s SEO Site Tools on your own social profile. Hance when you logged out of the network so you can see the public display version viewable by search engines.
You must pay attention to the Title, Meta Keywords, Meta Description, Image Tags, and H1 through H4 Tags to look which ones you can edit for keyword placement and better branding.